If I’ve learned one thing with working with entrepreneurs and small business owners, it’s that the internet is moving so quickly that it makes ALL of our heads spin! Staying ahead of your competition can be a daunting task!
I had something come through my email today that made me sit up and take notice. One of the brick and mortar stores in my area is about to begin implementing a BRILLIANT online marketing strategy that flat out works! The surprising thing is that I had previously thought of this store as the “underdog” in it’s niche.
Selling craft supplies is the specialty of A.C. Moore, and this is the ad that I received today…